Foreign second line brand to enter the Chinese market and shake the body turns into luxury brand is not rare. Recently, more netizens to judge “10 big fake luxury” list, with different price of the price difference, for the general consumers still the hot, and ranked the no doubt of the list is the brand “COACH”, fashion bags at home and abroad with the price difference as high as 40%. However, this is only to attract consumers become the surrounding one of the reasons.
So please pay more attention on buying from cocah outlet online.
To see a brand positioning, in the United States to “Coach” brand localization and consumer groups and the purchase volume, also just in the category of mass consumer goods, why foreign second line brand in China can smoothly with luxury coat, and a great quantity is willing to Chinese consumers buried menu? With the brand experts point of view, obviously, domestic consumers for foreign brand cognitive limitations, brand reputation, brand positioning the shortage of corresponding understand, many just follow the trend, in this letter asymmetry of interest, there could be some two foreign three lines of famous brand wrong as a luxury brand. But in the author, it seems, than to consumers of brand culture cognition is much more important consumer psychology.
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